Introducing Feedshop.
The shoppable style feed is live: creators turn the photos they already post into a shop, and earn a commission on every sale they send.
Today we're opening Feedshop: a feed of real style — outfits, interiors, the things people actually wear and live with — where every photo can be shopped. Creators place small markers on their pictures, each one holding a product. Visitors tap a marker, land at the store, and when they buy, the creator earns a commission.
We built Feedshop because the way style is shared and the way it is shopped have drifted absurdly far apart. The inspiration lives in creators' feeds; the transaction lives somewhere else entirely, connected by 'link in bio', DM-me-for-the-link, and swipe-ups that expire. The people creating the demand see almost none of the value.
How it works
A creator signs up, points their bio link at their Feedshop profile, and posts the photos they were going to post anyway. Markers go exactly where the product appears in the picture — a wool blazer on a shoulder, a lamp in the corner of a living room. We build and maintain the affiliate tracking behind every marker, so a pasted store link becomes a tracked, attributable one automatically.
For visitors there is nothing to install and no account to create. The feed is public, fast, and quiet: no ads between posts, no cookie banner, no tricks. Tap what you like, shop it at the store that sells it.
Where we're starting
We're launching with a small group of founding creators whose shops we set up by hand, and we're building the platform in the open — the studio, the earnings reporting, and the feed all ship weekly. If you make style content and want your feed to finally pay you back, the studio is open.